Big Achievement: LIC Breaks a World Record!
LIC of India has made history by entering the Guinness World Records!
On January 20, 2025, LIC sold a staggering 5.88 lakh life insurance policies in just 24 hours. This incredible feat was made possible by the efforts of over 4.5 lakh agents working across the country.
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What Was This All About?
This was part of LIC’s special campaign called “Mad Million Day.” The goal? Each LIC agent was encouraged to complete at least one insurance policy on the same day.
The result? A massive response, and LIC broke the global record for the most life insurance policies sold in a single day.
What Does It Mean?
This record shows how strong LIC’s agent network is and how much people still trust LIC for securing their future. It also highlights how committed the company is to reaching customers, no matter where they live.
Why It Matters:
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First time ever such a record has been set in the insurance industry.
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It proves that LIC can mobilize thousands of people for a single cause.
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It sets a global standard for other insurers around the world.
In short: LIC didn’t just sell insurance — it made history. This is a proud moment for India’s financial sector, showing the power of people working together with purpose.